Buying a Bronco in the World's Horse Capital

It’s Time To Run Wild

With the dealership debut of the 2021 Bronco approaching fast, and the calls to “Reserve Your Bronco Now” ringing loud in the ears of many throughout the heart of bluegrass country, we thought it would be helpful to provide our community with a brief guide to what is being offered by Ford in terms of the 2021 Bronco. Below is a breakdown of trim levels and select features found in Ford’s latest SUV offering. If you find a model (or two, or three) that you like, we encourage you to continue the research process on your own or reach out to one of our representatives to discuss your options further.

Trim Breakdown

Base — 2-Door: $28,500* | 4-Door: $33,200*

Powered by a standard 2.3-liter EcoBoost® engine and boasting a unique Terrain Management System with five G.O.A.T Modes™, the Base Bronco is an undeniably capable SUV on and off the road. While it may not be packed with all of the luxuries found at the higher trims, the Base Bronco still offers a number of high-end features, like an easily navigable eight-inch touchscreen display with SYNC® 4 capabilities. Modest in price, aggressive in performance, it only seems appropriate that the roads of the Horse Capital of the World will soon be filled with Base Broncos.  

Big Bend — 2-Door: $33,385* | 4-Door: $35,880*

Immediately noticeable thanks to its slightly larger 17-inch carbonized gray-painted aluminium wheels and a carbonized gray grille, the Big Bend is a slightly more capable and stylized off-roading SUV. Receiving an additional G.O.A.T™ driving mode, the Big Bend adds another level of beauty and brawn to the revamped American icon.

Black Diamond — 2-Door: $36,050* | 4-Door: $38,545*

The Black Diamond trim takes outdoor adventure capabilities to the next level. Packed with features designed to help you comfortably take the road less traveled all the way to its end, like: marine-grade vinyl-trimmed seas, rubberized washout flooring, a heavy-duty modular front bumper, and heavy-duty bash plates, the Black Diamond Bronco is equipped to climb, wind, and grind wherever you need to go.

Outer Banks — 2-Door: $38,955* | 4-Door: $41,450*

If you’re looking for supreme style and technology without sacrificing off-road capabilities, the Outer Banks trim is the Bronco for you. Featuring 18-inch black-painted machined-face aluminum wheels, heated front row bucket seats, and powder-coated tube steps, the Outer Banks Bronco has the looks and luxury many modern drivers only dream of finding behind the wheel of an off-road ready SUV. From an afternoon exploring Raven Run Nature Sanctuary to a Saturday night event at the Kentucky Horse Park, your Outer Banks Bronco seldom finds itself out of its element.

Badlands — 2-Door: $42,095* | 4-Door: $44,590*

Immediately recognizable thanks to its distinctive Badlands suspension with front stabilizer bar disconnect, the Badlands Bronco seldom meets an obstacle on and off the road that it can’t easily overcome. Basically, if you can get there on horseback, you can get there in the Badlands too, thanks to its 33-inch LT285/70R17 all-terrain tires. The Badlands trim easily meets the challenges of your next adventure with ease. Put it to the test yourself and experience a new level of capability.

Wildtrak — 2-Door: $48,875* | 4-Door: $51,370*

The Wildtrak offers drivers a more powerful standard 2.7-liter EcoBoost® engine and advanced 4x4 with automatic on-demand engagement. But the Wildtrak isn’t all rugged power, it also offers more lavish and stylish features like, carpeted flooring and a unique Wildtrak hood graphic. This trim also features Mid Package and Sasquatch Package amenities as standard. For those who spend their time in treacherous outdoor situations, this is your new lifeline.

Sport (4-Door Only)

Base — $26,660*

Powered by a 1.5-liter EcoBoost® engine and still retaining the G.O.A.T.™ Terrain Management System, the Base Bronco Sport stays true to its aesthetic roots while adding cavernous cargo, a smoother road feel, and a safari-style roof to an already long list of desirable benefits. The Base Sport also benefits from a more robust suite of technological and safety features, including: an eight-inch touchscreen display, Apple CarPlay® and Android Auto™ capabilities, and Ford Co-Pilot 360™, among many others. Ideal for your morning commute through downtown Lexington or shuttling the kids to basketball practice after school, the Base Bronco Sport does everything a modern parent needs and more.

Big Bend — $28,160*

Adventure-ready at a moment’s notice, the Big Bend Bronco Sport puts more emphasis on off-road capabilities than the Base trim. With smart additions, like: easy-to-clean cloth bucket seats, rubberized cargo floor and second-row seat back protectors, and 17-inch carbonized gray-painted high-gloss aluminum wheels, the Big Bend is ready to go beyond where other vehicles can, and make it look absurdly easy in the process.

Outer Banks — $32,160*

Meticulously refined on the inside and out, the Outer Banks Bronco Sport somehow folds in an added level of luxury without sacrificing capability. With a sleek shadow-black roof, the Outer Banks trim keeps it lowkey and cool outside the stables and on city streets alike. Drivers who go in for this trim enjoy, among other luxurious features, a leather-trimmed interior, ambient lighting, remote start system, and a 6.5-inch digital instrument panel all as standard. 

Badlands — $32,660* 

Stepping up to a 2.0-liter EcoBoost® engine for the Badlands trim, this variation is the most capable of the Bronco Sport trims. From the jump, it’s easy to see the performance potential oozing from every nook and cranny of this beautiful beast. From its 28.5-inch all-terrain tires, to special off-road suspension, to the metal bash plates, the Badlands Bronco Sport seamlessly combines comfort, convenience, and capability for those lucky enough to drive it.

Defining Features


The 2-door is the perfect option for drivers who still want all of the modern amenities found in today’s SUVs without sacrificing the nostalgic feel many Bronco buyers are looking for. Boasting classic Americana aesthetics in an undeniably agile and capable frame, this SUV is ideal for the outdoorsy type that rolls with a limited crew.


The 4-door Bronco is the most evolved interpretation of the classic that started it all. Seamlessly combining traditional SUV cargo and passenger space with extreme off-roading capabilities, this ruggedly luxurious workhorse is ready to help you navigate roads throughout Northern Kentucky in comfort.


Slightly more affordable and more comfortable during everyday driving than its counterpart, the 2021 Bronco Sport offers a few less off-roading capabilities, but adds more space and modern SUV comfort to the overall package. This makes the Bronco Sport an ideal candidate for anyone looking for a more traditional-feeling SUV that emphasises style and capability.

Take Your Time

With so many options available, making your decision right away may be difficult. Take some time to marinate on the information above and find the Bronco that fits your life best. Regardless of where you spend your nine-to-five or what you do with your weekends, a 2021 Bronco can add a new level of confidence and joy to the time you spend on and off the road. 

*All prices are Manufacturer's Suggested Retail Price (MSRP). MSRP excludes destination and handling charges, tax, title, license and options. Dealer sets actual price.